If you continue to use old approaches, you will get mediocre results. And No.įacebook makes it clear that they want you to engage with people first, and the algorithm will reward it. In 2020, Facebook Pages have become a sort of forgotten wasteland since the algorithm focused more on genuine interactions. And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people.” In early 2018, Mark Zuckerberg shared some changes to the platform that would have a significant effect on the organic reach of certain types of content.Īs Zuckerberg explained in his post in January 2018, “You’ll see less public content like posts from businesses, brands, and media. Instead, it had become flooded by brands trying to hawk their wares. One of the complaints that many users had about Facebook over the past few years is that it is no longer a place for friends. ![]() However, as with any social media platform, it all comes down to understanding both the functionality and the culture of the people using it.įacebook has always been a place where people connect with other people: friends, acquaintances, and (more recently) those who share common interests through groups. Larger brands with big follower counts can expect even lower averages for their Facebook page followers.Īs the growth in Facebook advertising continues it is tempting to think Facebook Pages are not a great way for a business to gain engagement. Midway through 2020, the average reach for posts to followers on a Facebook page was down to 5.5% of their Page’s followers. In fact, over 2.45 BIllion people still log on to Facebook each month in 2020.ĭespite this huge amount of traffic on Facebook, for many business owners, it seems like Facebook Pages are no longer a place to gain organic attention. In 2020, Facebook continues to grow, despite the continually rising popularity of TikTok and Instagram.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |