Internet speculation had previously connected the game's delay to the Diablo social media account being removed - though this is the first time a reputable report claims to have connected the dots. In a follow-up report, Massively linked this to a screenshot of a Winnie the Pooh reference allegedly posted by the game's Weibo account before it was deleted.Ĭhinese censors regularly remove references to Winnie the Pooh, whose likeness is used in memes and jokes to reference the country's president. In a report last night, Bloomberg sources stated that the delay was in reality due to "a deleted social media post interpreted as criticism of Chinese President Xi Jinping", which resulted in the game's Weibo account being blocked for "violating relevant laws and regulations". NetEase declined to comment when contacted by Eurogamer.ĭiablo Immortal launched outside of China last month. This contrasts with the official reasoning given by Chinese developer and publisher NetEase in June, which said it was holding back the game's launch for "content enhancement". A social media post believed to mock Chinese president Xi Jinping was behind the last-minute delay to Diablo Immortal in China, a report has suggested.
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